- Aging creates opportunities to LIVE fully, vibrantly with meaning and joy.
- We believe all people should have the right to choice, dignity and continued contribution to society throughout their entire life–no matter where they live or their ability to remember.
- We embrace mindful and empathic communication practices that validate individuals’ emotions and life experiences, viewing each person holisitically.
- Creative self-expression, nature and gratitude are vital for our well-being and have the power to improve quality of life, connections with self and others and instills high standards in dementia care.
- We have made it our life’s mission to help older adults and care partners navigate the aging process and the many emotions that arise on the aging journey.
- Eldercare settings, organizations and corporations face unique challenges related to aging and we’re here to help inspire sustainable culture change and create an age and dementia friendly world.